Description of Challenge
Visions and ideas can be quite vague or dreamy. Perhaps you want to get
people involved but nobody joins or the people who do join have their own
dreams that don’t fit with yours. Maybe you want to invite
sponsors but dont get taken seriously? You might have difficulities
communicating what you really want to do and what this will look like on a
practical level. In order to start a project, get funds and get realistic
feedback, a clear concept of what a person/group is up to is required.
“A simple concept is hard to forget.”
Solution
A good concept should be clear enough to start off and get things done and at
the same time still be open enough to adjust to reality. It should be precise and
clear on all the important aspects (see Business Model Canvas). It is the basis
on which a project really starts happening and interacting with reality! A concept
is like a good, clear sketch from where you can start actually doing things.
References:
Osterwalder Alexander (2010) : Business Model Generation: A Handbook for
Visionaries, Game Changers, and Challengers. John Wiley & Sons
Submitted by: Pioneers of Change
Developed in collaboration with
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