Description of Challenge
Utilizing the natural skills and talents of the women who work in the Argan co-operative to develop the potential for economic and financial expansion.Since the majority of women who work in Argan co-operatives also have many other gifts, especially in producing handcrafts, it is ideal to create a separate service for the marketing of those crafts.
Solution
As part of the cultural tradition, women learn to make carpets, hair accessories, scarves, and pieces of traditional clothing. In addition to marketing Argan, cooperatives would encourage the women to produce more handicrafts by marketing these pieces as well.
