Description of Challenge
We often have so many elements to our brilliant ideas, that we find it difficult to communicate the essence to potential team-members and supporters. This may lead to us feeling disappointed that people ‘don’t get it’ and make it hard to be successful in fundraising.“Intentional living is the art of making our own choices before others' choices make us.” Richie Norton
Solution
Practice distilling the essence of our project into a few short sentences and work with a simple template that helps to crystallize our thinking. Develop an ‘elevator pitch’. Find the right name. Clarify the vision and core goals of your project. Think about a logo.
