Description of Challenge
Sustainable thinking and the drive towards a sustainable world will be strewn with
difficult choices and dilemmas that may have no clearcut or obvious right/wrong
outcome. An ethical framework to support sustainability fundamentals of ecological and
social needs helps in avoiding the sustainability thinking blunders across our path.
“If success or failure of this planet and of human beings depended on how I am and
what I do... how would I be? What would I do?” (Buckminster Fuller)
Solution
Some choices are “right versus wrong” and most people only take a moment of
reflection to come to the proper decision. Some choices are more complex and might
be viewed as “right versus right”. From a sustainability perspective, there are six
suggested categories, that can help guide our decision making
1. Individual versus community.
2. Global versus local.
3. Law versus truth.
4. Short term versus long term.
5. Toxic versus non toxic.
6. Justice versus mercy .
We can also consider the pros and cons of situations from the perspective of 3
principles that have been around for many hundreds of years.
1. Do what’s best for the greatest number of people. This is “endsbased” thinking.
2. Act in accordance with whatever laws we would like other people to follow in
similar situations. This is “rules based” thinking.
3. Do what you want others to do. This is “care based” thinking,, “The Golden
Rule”
Reference:
Doppelt, B (2008) The Power of Sustainable Thinking, Ch 8. London, Earthscan
Submitted by Iain
Developed in collaboration with
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