Using a Canvas for Business and Project Modelling Business Model Canvas (BMC) Social Business Model Canvas (SBMC) Project Model Canvas (PMC)

Description of Challenge

Starting a project sometimes seems overwhelmingly complex and there
are many aspects of which people are often unaware. A clear and simple overview of
these important aspects is missing and this makes it hard to work with a common, clear
and productive language.

Solution

● The Business Model Canvas (BMC) is a strategic management and
entrepreneurial tool. It allows people to describe, design, challenge, invent, and
pivot their business model.

● The Social Business Model Canvas (SBMC) builds on the BMC by adding the
layers of social and environmental impact and costs. The is currently a
multitude of available versions of the SBMC online suitable to different context
and working styles.

● The Project Modal Canvas (PMC) is a derivate of the BMC that supports the
setting up of a ‘one time’ project or the startup phase of a running business
venture.

References:
● BMC: http://www.businessmodelgeneration.com
● SBMC: https://www.google.co.uk/webhp?sourceid=chromeinstant&ion=1&espv=2&ie=UTF8#q=social%20business%20model%20canvas
● PMC: http://overthefence.com.de/theoverthefenceprojectcanvas/
● Osterwalder Alexander (2010) : Business Model Generation: A Handbook for
Visionaries, Game Changers, and Challengers. John Wiley & Sons

Submitted by Pioneers of Change